Demand For Social Networking Lacking, Most Students Still Prefer Traditional Web Sites

Abstract:

Many colleges have jumped head first into exploring new ways to get information to students. Setting up university profiles in social networking Web sites like MySpace or Facebook and allowing administrative staff to keep blogs are just a few of the ways that schools are embracing new technologies to go where the students are “hanging out.” But a new report from Noel-Levitz, James Tower, and the National Research Center for College & University Admissions shows that while a segment of the student population is interested in receiving information through social networking Web sites and blogs, the majority prefer to get their information about financial aid from a good old fashion Web site. Still, don’t count these new mediums out completely; the report shows that schools may still have good reasons to experiment with new technologies in an attempt to reach students.

The full article was originally published in NASFAA’s Today’s News on 8/29/07.