Recruiting, Educating, And Default Aversion Via Social Networking Technology

Abstract

It wasn’t that long ago that parents and teachers issued stern warnings to teenagers about the ill effects of video gaming, online browsing, programming, and countless hours spent online. A common fear was that technology made children more reclusive. However, if today’s youth have shown anything, it’s their ability to turn any medium into a social networking opportunity. But, how can financial aid administrators utilize this information to better recruit, educate, and help their students? Answer: make the financial aid process, including successful loan repayment, part of an “e-social” experience.

Originally posted to NASFAA’s Today’s News on 12/05/2007